As a small business owner, it’s easy to get swallowed up by the day‑to‑day demands of keeping everything running. But stepping away isn’t a luxury—it’s a strategy. Research consistently shows that making space for interests outside of work boosts both…
In marketing, a few words can be the difference between a brand that sticks and a budget that’s wasted. I’ve always been a strong believer that the right tagline doesn’t just push your business to the forefront of audience recall—it…
Sticky
Imagine it’s a Friday afternoon in the midst of one of your biggest sales, and you start getting calls that your website has been hacked. Your site is now sending people away from your website and to …well…less than appealing…
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Well, let’s look at the alternative: You could do it yourself. Besides, who knows your company, your products, your services better than you do? An agency isn’t limited to the resources and perspective of in-house marketing. A fresh perspective is not…
The act or process of selling or purchasing in a market b: the process or technique of promoting, selling, and distributing a product or service2: an aggregate of functions involved in moving goods from producer to consumer. Although the concept…
The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution. It is also the degree of understanding and goodwill achieved. Through the use of long-term media contacts and relationships and award-winning copywriting,…
‘Christmas’ Winning War on Christmas in Marketing Messages Reposted from AdAge.com Published: November 18, 2010 NEW YORK (AdAge.com) — The War on Christmas may be in its final days. This season, Merry Christmas — not Happy Holidays or Season’s Greetings — will dominate retailers’ marketing messages. There…
Your marketing message is not about who you are or what you do – It’s not about you. It’s about your target audience; what is pertinent to their lives, needs and goals. Make sure your marketing message is aimed at fulfilling that desire. kazino Tell them what’s…
