The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution. It is also the degree of understanding and goodwill achieved. Through the use of long-term media contacts and relationships and award-winning copywriting,…
‘Christmas’ Winning War on Christmas in Marketing Messages Reposted from AdAge.com Published: November 18, 2010 NEW YORK (AdAge.com) — The War on Christmas may be in its final days. This season, Merry Christmas — not Happy Holidays or Season’s Greetings — will dominate retailers’ marketing messages. There…